You do not need more marketing tools. You need a marketing team where AI does the heavy lifting and a human strategist keeps it accountable.
Most brands at the $500K to $20M mark are running the same broken playbook. A freelancer for content, an agency for ads, and a Klaviyo account nobody has touched in six months. A junior account manager who rotates out every six months. The strategy is there. The budget is there. The execution is everywhere and nowhere at the same time.
Imagine having a full marketing team that knows your brand inside and out, runs around the clock, and costs a fraction of what hiring one would. mnbStudios delivers exactly that. An AI marketing team built specifically around your brand, trained on your voice, your customers, and your goals, with a lead strategist who owns the outcomes.
How we got here
mnbStudios has been in performance marketing for over a decade. More than 100 projects across ecommerce, DTC, and B2B SaaS. Paid media, lifecycle marketing, content, and analytics, built and optimized across the full stack for brands from early-stage to seven figures in revenue.
When AI changed what was possible in marketing execution, the choice was clear: patch the old model or scrap it and rebuild. We rebuilt.
Today every workflow, every deliverable, and every system at mnbStudios was designed AI-native from the ground up. Not a traditional agency with AI tools added on. A new kind of marketing team entirely.
The founder
Chris Taouss founded mnbStudios in 2018 after 10+ years running performance marketing for growth-focused brands. He has built and scaled Shopify brands from the operator side, managed campaigns across Google and Meta, and run lifecycle and email programs through Klaviyo and Mailchimp for ecommerce and SaaS companies across North America. He is a certified Shopify Partner and holds certifications from Google, Klaviyo, Mailchimp, and Meta.
When AI made it possible to deliver the output of a full marketing department at a fraction of the traditional cost, Chris rebuilt mnbStudios around that premise. Replacing agency overhead with orchestrated AI systems, and keeping human focus where it matters most: strategy, judgment, and client outcomes.
mnbStudios is headquartered in Toronto, with a presence in New York, and works with brands across North America.
Built from the operator side
Chris has spent over a decade on the ground floor of ecommerce growth. He built and operated his own Shopify brands generating over $1 million in retail sales, and went on to consult and manage marketing for brands and merchants that collectively generated over $14 million in retail sales across more than 537,000 orders.
He managed Google Ads campaigns generating over 11 million impressions at an average CPC of $0.14, built lifecycle email systems with open rates consistently beating the industry average by more than 60%, and designed abandoned cart sequences running at more than 5x the ecommerce industry average click rate.
That experience is what Chris brings to every client engagement as lead strategist. Every campaign decision, every lifecycle recommendation, every growth call is informed by years of real ecommerce outcomes, not just time spent inside ad managers.
Why mnbStudios
One team. Five pillars. No gaps.
Paid media, lifecycle and CRM, content and social, analytics, and strategic orchestration, all running in one coordinated system. No managing three agencies. No briefing the same context four times.
Built AI-native. Not retrofitted.
There is a difference between an agency that uses AI tools and one designed around AI from day one. Our workflows were built for AI execution from the start. That means faster output, lower overhead, and a system that gets smarter as it runs.
The AI learns your brand.
Before anything goes live, we train our AI systems on your brand voice, messaging style, tone, and positioning. Every output reflects how your brand actually sounds, not a generic template. The longer we work together, the sharper that calibration gets.
Transparent pricing. No lock-in.
Three published tiers. Month-to-month contracts. You know what you are getting and what you are paying before you ever get on a call.
Human strategy. AI execution.
Every output goes through human review before it goes live. The AI handles execution. The strategy, the judgment, and the accountability stay with us.
See what this looks like for your brand
We review your current marketing setup and show you exactly where AI can move the needle. No pitch. No obligation.
- We audit your current paid media, lifecycle setup, and reporting gaps
- We identify your highest-leverage AI opportunities
- We walk you through exactly what we would do and what it would cost